Hi there!
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I'm Xavier, a Product Management, UX, and Design leader based in the Greater NYC area. Specializing in customer-centric product design, user research, and building high performing teams.
PRODUCT MANAGEMENT
Discovery
Strategy
Roadmaps
Requirements / User Stories
Competitive Analysis
USER
EXPERIENCE
Product Design
UI & Interaction Design
User Research & Testing
Contextual Inquiry
Prototyping
TEAM
MANAGEMENT
Team Builder
Motivate & Mentor
Cultural Leader
Collaborator
Led Cross-Functional Teams
PRODUCT MANAGEMENT & UX CONSULTANT
UBIQUM CODE ACADEMY | February 2018 - Present, New York, NY
Oversaw workshop to create digital marketing strategy for website redesign from ideation to developing pragmatic design solutions establishing product vision and roadmap. Facilitated design meetings by launching UX best practices, user behavior insights, and agile development principles.
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Led design to launch marketing digital strategy, team scrum master, advised on project vision, contributed to product definition by writing user stories/epics, wireframes, prototypes, and user tests.
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Co-wrote user experience training boot camp material for campuses in Barcelona, Berlin, and Amsterdam.
MIJI MEDIA | September 2016 - January 2018, New York, NY
Led design meetings with product teams to suggest enhanced user experience options securing favorable user outcomes. Employed product usability studies, user research, web analytics, and UAT feedback to determine and prioritize requirements addressing product vision.
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Collaborated with teams to determine new product offerings and roadmap, create user tests and unique solutions and spearhead key product strategy and set design direction.
VP, PRODUCT MANAGEMENT and USER EXPERIENCE
TRIUMPH LEARNING | March 2013 – August 2016, New York, NY
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Raised renewals and usage and lowered onboarding costs by more than 60%.
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Developed new revenues and decreased distribution costs by introducing digital library of 400+ converted print titles.
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Received CODiE Award for Best Learning Capacity-Building Solution, 2016
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Served as co-speaker at Amazon Web Services Event on cloud-based consumer analytic platforms with AWS, 2016.
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Earned International Society for Technology in Education (ISTE) Best of Show Award, 2014 and 2015.
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Won Tech and Learning Award for Excellence in Online Learning Platform and Outstanding Blended Learning Course, 2015.
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Captured bill and Melinda Gates Foundation Literacy Courseware Challenge, 2013.
SR. DIRECTOR, PRODUCT MANAGEMENT
AND USER EXPERIENCE
McGRAW-HILL EDUCATION | January 2012 - March 2013, New York, NY
Launched and promoted design procedures based on data knowledge. Hired and guided data analyst to study, track, and communicate on product KPI.
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Doubled website visits from 37 to 74 million with data-informed improvements.
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Improved eCommerce sales by 20% through new platform in U.S., Australia, New Zealand, Canada, Latin America, Asia, and India.
DIRECTOR, USER EXPERIENCE
McGRAW-HILL EDUCATION | August 2007 - January 2012, New York, NY
Led 25-member team of associate directors, creative leads, designers, information architects, business analysts, and web writers through multiple iterative releases for various platforms. Collaborated with UX, product, and engineering teams to deploy design processes to better deliver on product vision. Managed various national user research and test studies including contextual, A/B, accessibility, and usability.
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Grew user experience team from three members while adding 2.1+ million customers.
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Decreased training and support costs by 30% with self-directed training site.
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Presented with McGraw-Hill Corporate Achievement Award for Product Innovation, 2010.
INTERACTIVE DIRECTOR
THE CONCEPT FARM | 2006 - August 2007, New York, NY
Started interactive team with oversight of five staff and one contractor. Established and monitored budgets, planned projects, and supervised vendors. Prepared and distributed support and client communications. Oversaw product lifecycle from ideation to execution.
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Played key role in landing Fortune 100 client Nestle through new intranet site.
SENIOR INFORMATION ARCHITECT
WEIGHT WATCHERS | 2003 - March 2007
Followed industry trends, researched markets, obtained customer input, and responded to requests to find new methods for ongoing enhancement of product and development process. Produced wireframes and functional requirements.
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Created platform used by more than 6 million customers in U.S., Canada, UK, and Germany.
NEW YORK UNIVERSITY
1994 Bachelor of Science, Studio Art, New York, NY
INCONTEXT ENTERPRISES, INC.
Contextual Design Course
SCRUM ALLIANCE, INC.
Scrum Master Course
CODIE AWARD FOR BEST LEARNING CAPACITY-BUILDING SOLUTION
BILL & MELINDA GATES FOUNDATION LITERACY COURSEWARE CHALLENGE
ISTE BEST OF SHOW AWARD FOR TWO CONSECUTIVE YEARS
TECH & LEARNING AWARD IN ONLINE LEARNING PLATFORM
CO-SPEAKER AT AMAZON WEB SERVICES EVENT
MCGRAW-HILL CORPORATE ACHIEVEMENT AWARD FOR PRODUCT INNOVATION
